Musk’s “X” Rebranding: How It Affected Twitter’s App Downloads?

Since Elon Musk took charge, X (previously Twitter), has been in decline. Recently, the public has been quite critical of Twitter’s decision to change its name to X. The corporation has ignored the reputation it has worked so hard to build over the past 20 years, and it is not unexpected that this action has resulted in fewer people downloading apps from the Apple and Android app stores.

Even more disturbing is the fact that Twitter is no longer accessible when looking for “X”. Even Twitter’s signature blue color is missing, being replaced by a drab “X” emblem and the odd phrase “Blaze your glory!”

Analyst Eric Seufert revealed this, stating that

It appears from the statement that some people are still not even aware of the X rebrand. A search for “Twitter” in such a scenario would result in sponsored adverts from rivals like Snapchat, Facebook, or Instagram. Additionally, people are less inclined to tap on the X emblem because it resembles explicit websites in an uncomfortable way and has a black background.

On the App Store’s list of the top free downloads right now, Instagram’s Threads is currently in second place, while “X” is far behind at number 51. On the Play Store, Threads is currently ranked at #6, whereas “X” is substantially lower at #66. It is therefore rather obvious that Threads isn’t having a hard time competing with Twitter. Such a move would have likely resulted in employee terminations if it weren’t for the fact that the company’s owner is the “mastermind” behind this rebranding of the name.