UAE’s Major Hypermarket Freezes Prices of Over 200 Essential Commodities

Over 200 vital items have had their prices capped by Lulu Hypermarket, one of the largest hypermarkets in the United Arab Emirates (UAE), as part of a campaign named “Price Lock.”
As a result, prices on common goods—including fresh goods—won’t increase until the end of 2023. Consumers will greatly benefit from the change as global inflation continues to soar.
Salim M.A., Director of Lulu Dubai, commented on the project and said that it will support Lulu Hypermarket consumers who are battling with rising commodity prices.
He added that the hypermarket actively coordinates with suppliers to maintain current prices. Every necessary item purchase made in-store is covered by the Price Lock initiative.

Similar orders were given by the UAE’s Cabinet to shops in November 2022, prohibiting price increases on 9 vital commodities such poultry, dairy, and bread without first obtaining Ministry of Economy clearance (MoE).