Google is experimenting with new ways to display tweets in its search results. Google is experimenting with a feature named “Popular on Twitter” that appears as a panel. The intention seems to be to emphasise tweets that are not just popular but also highly relevant to users’ questions.
The panel will appear anytime a specific search is based on the user’s location and any pertinent inquiries they have asked via the search engine. Users now have access to a tonne more information in the form of popular tweets.
Google is Testing New Ways to Show Tweets in Search Results
It’s not the first time that tweets have appeared in search results for different companies and different types of celebrities. However, it’s intriguing in light of Google’s efforts to include more real-time engagement data into its results. It might increase the value of tweets and encourage greater tweet engagement from particular search categories.
Additionally, by emphasising their approach to the app more, it’s a perfect method for some Twitter accounts to get the boost they need.
From a marketing standpoint, this impact is most likely the most significant. More tweets appearing in more Google search results will increase the SEO importance of actual tweet activity. Consequently, whether or not your audience uses Twitter, they based on what people may discover in related searches, this could offer even another rationale for keeping a regular Twitter schedule. Nearly everyone uses Google.